Climate Week NYC
Climate Week NYC organized by The Climate Group is a yearly city-wide summit that brings together sustainability leaders from around the world. For this year’s event, working within the theme of “We Can. We Will” I worked to plan and execute a series of events held at the Material ConneXion library to grow brand reach and secured panelists from The Ellen MacArthur Foundation, TerraCyle and Closed Loop Partners.
Result: Over 80+ in-person attendees with standing room only, making it the most successful in-person panel at Material ConneXion’s in-person library.
What I did:
Designed graphics, landing pages, and e-mail designs for the event
Worked with the research team to ideate event themes, title and abstract
Identified and secured panelists for the event
Provided copywriting for title + abstract of the event, all landing pages, social content, e-mail marketing
Coordinated with on-site vendor for day-of logistics
Coordinated with the Climate Week NYC team for additional promotion
After event wrapped, led the sales strategy for dropping RSVPs into a sale sequence, resulting in 12 booked meetings to date. Provided copywriting for the sales sequences that the sales team used for follow-up strategy.
9am to 10am - Sustainability Session
The Access Economy: A Key to Mindful Living
In a world burdened by excessive waste and consumption, discover how the sharing economy is leading the charge towards resource conservation and community empowerment. Explore the potential of sustainable manufacturing practices, product stewardship, and extended producer responsibility policies. Learn how new subscription and rental services are transforming you from a passive consumer into an active steward of products and packaging, all while promoting positive behavior. Join us to delve into models that enhance supply chain transparency, scale circular business platforms, and nurture value-driven, healthy lifestyles.
Featuring:
Kenny Arnold – Senior Manager, Service Design Ellen MacArthur Foundation
Kate Daly – Managing Director - Closed Loop Partners
Ali Golden – Director, Strategic Relationships - TerraCycle
Moderated By:
Dr. Andrew Dent - EVP of Research - Material ConneXion
Material ConneXion Tradeshow Display redesign
For the Material ConneXion display refresh, I designed and executed this concept with working with a third party vendor for the fabrication and shipment of the booth.
High Point Market Activation
While working at Steelyard Access, a leading product finder for the Interior Design Community, I worked on a number of brand activations that centered Steelyard as being the go-to resource for the Interior Design community at High Point Market, one of the largest shows for the residential furniture and decor industry in North America. The Steelyard Airstream served as a hub for design conversations during HPMKT where we interviewed over 40 designers including Ben + Erin Napier from HGTV for a video series titled “On-Air Streams”
